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This presentation draws on ideas from Professor Porters books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive.

Advantage (The Free Press, 1985); What is Strategy (Harvard Business Review, NovDec 1996); Strategy and the Internet (Harvard Business.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or.

Our strategy is to provide superior returns to our shareholders.

Note: Invested capital less excess cash is the average of the beginning period and the ending period values.

Source: Draws on research conducted by Harvard Business School students M.

Encinar, A. Gonzalez, A.

Kulyk, and D. Smith, April 1997.

Source: Draws on research by Jorge Lopez Ramon (IESE) at the Institute for Strategy and Competitiveness, HBS.

It is an illusion that growth (and especially profitability) are.

It is difficult, and often dangerous, to try to grow faster than the.

When Marketing Is Strategy Hbr Pdf